Sourced from the well drained, loamy regions of Gujarat and Rajasthan. Cumin seeds has a penetrating musty, earthy flavour. Cumin has a warm, earthy flavor and aroma with a bit of both sweetness and bitterness. A popular Indian recipe is jeera rice, which is a combination of rice and cumin seeds. Store it in an airtight container in a cool, dry place at room temperature.